Sparkle. Panache. Spectacular special effects. That’s what forward-thinking formulators and chemists are saying about Impact Colors’ Chromagix dynamic collection of multi-variable pigments.

Chromagix colors are prismatic—think of how light traveling through the most exquisite cut glass chandelier casts rainbows. In a similar way, Chromagix effects depend on the movement and intensity of light. The color seen will change depending on the angle of the viewer.

According to the company, Chromagix pigments put color in a different light. Formulators who want to demand a second look can create a bold formulation that is as transparent as possible, perhaps a gel or hair spray with a clear base. Conversely, a cream or lotion with opaque base can “hide” the variable pigment until application when a beautiful “surprise” color effect appears.

The Chromagix collection contains three lines. Diamond Variables are exceptionally dramatic with intense spectral colors, producing two distinct interference colors that appear as iridescent luminosity. Kaleidoscope Colors produce up to four distinctive interference colors, three by reflection and one by transmission. Gemini Colors—as the name implies—deliver a type of twin effect. The colored pigment imparts a background color with two iridescent highlights. The interplay effects between the two cannot be duplicated by any combination of interference pigments blended with conventional colorants.

Formulators can use these pigments sparingly, said the company.

More info: www.impactcolorsinc.com